Advertising giants brace for tariff-induced cuts to ad spending

Quick Summary:

The car industry, one of the sectors most vulnerable to a trade war, is likely to lead the way in curtailing ad spend, according to Bernstein analyst Annick Maas.

Publicis reiterated its full-year guidance of organic net sales growth of 4% to 5%, with 4% being a “solid floor” that prices in the current economic climate, Sadoun said.

Advertising firms are bracing for a pullback in clients’ marketing expenditure, with the outlook for 2025 appearing increasingly muddled for the industry.

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Article Details

Author / Journalist: Chloé Meley, Redd Brown, Bloomberg

Category: EconomyBusiness

Markets: United States

Topics: Donald Trump Tariffs Advertising Tariffs and trade

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-27 @ 14:40:12 (17 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 781 words

Reading Time: 5 minutes read

Sentences: 4 lines

Sentence Length: 196 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 28230029

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Official Website: fortune.com

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