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Bumble Slashes $20 Million In Q2 Marketing Spend As Founder-CEO Whitney Wolfe Herd Returns With Quality First Strategy

Benzinga LogoBenzinga1d ago

Bumble Slashes $20 Million In Q2 Marketing Spend As Founder-CEO Whitney Wolfe Herd Returns With Quality First Strategy - Benzinga

Quick Summary:

The company’s stock surged 26.65% on Thursday following the announcement, bucking the downward trend seen at rival Match Group Inc.(NASDAQ:MTCH), which recently announced a 13% workforce reduction.“We are accelerating our efforts to improve our member base and show members a more thoughtful selection of high quality relevant profiles,” said Wolfe Herd, who resumed her ...

Bumble Inc.(NASDAQ:BMBL) is pivoting away from growth-at-all-costs to focus on quality matches and user experience under returning founder-CEO Whitney Wolfe Herd, the company announced during its first quarter of 2025 earnings call on Wednesday.

What Happened: The dating app operator reported $247 million in revenue, exceeding analyst expectations of $246.65 million, though earnings per share slightly missed forecasts at $0.13 versus $0.14.

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Article Details

Author / Journalist: Tanya Rawat

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-09 @ 13:17:29 (1 days ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 427 words

Reading Time: 3 minutes read

Sentences: 27 lines

Sentence Length: 16 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 28515407

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