The ONDC puzzle: Why India's e-commerce disruptor isn't clicking yet

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The ONDC puzzle: Why India's e-commerce disruptor isn't clicking yet - Business Standard

Quick Summary:

For a national commerce network built on user data, that’s a big risk. Is ONDC’s leadership vacuum affecting execution?

It connects three distinct players including buyer-side apps (like Paytm), seller-side apps (like Magicpin), and logistics providers (like LoadShare) on a single interoperable network.

Even PhonePe’s Pincode, once seen as a flagship ONDC partner in grocery delivery, exited the network in 2024.