White, also the founder of Power Slap, will join VeChain’s advisory board next to Nobel Prize-winning physicist Konstantin Novoselov to drive real-world blockchain adoption through “complementary expertise in mass marketing and scientific innovation.”“VeChain is an incredible partner for the UFC and Power Slap, and I’m honored to join their advisory board,” White said in a statement shared with Cointelegraph.“I’m passionate about technology, and with their products and innovation, I’m looking forward to helping elevate their brand to the next level.”UFC CEO Dana White (left) with Sunny Lu, co-founder and CEO of VeChain (right).
Source: VeChain“This was done to combat fraud, as fighter apparel is often auctioned off for charity and other causes, but suffers from a high degree of fraud,” Sunny Lu, co-founder and CEO of VeChain, told Cointelegraph, adding:“The NFC + blockchain combination helps demonstrate the items are authentic.
VeChain, a layer-1 blockchain platform focused on real-world applications, has added Ultimate Fighting Championship (UFC) CEO Dana White as its newest official adviser to raise more mainstream awareness of blockchain technology.
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Author / Journalist: Cointelegraph by Zoltan Vardai
The story "UFC boss Dana White becomes VeChain adviser to push blockchain mainstream" has 340 words across 13 sentences, which will take approximately 2 - 3 minutes for the average person to read.
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